Matthew McLaren is a digital marketing professional with a passion for creative design. This passion has motivated him to explore the many uses of technology. He has managed marketing campaigns for a variety of organizations, such as Amity, the Office of the Provincial Advocate for Children and Youth and Grad Minds. As a self-starter, Matthew has become a Google AdWords and Google Analytics Certified Partner. On his spare time he enjoys exploring various recipes for baking!
Oversight and responsibility for the monitoring and reporting of campaign metrics and return on investment (ROI), including marketing automation and online media metrics. Accountability for the production of monthly, quarterly, and annual marketing progress reports to enable business decisions.
An ability to creating compelling content that educates audiences and is in line with meeting company objectives. Analyzing content performance & optimize programs to maximize consumption & conversion of content.
Experience deploying dynamic, localized and personalized emails across global markets. While conducting email testing to continually optimize performance and build best practices for email program.
Maintaining a solid pipeline of marketing qualified leads by generating brand interest and sales opportunities among a prospective customer base. Creating, implementing, and overseeing marketing programs that effectively drive demand.
SEARCH ENGINE MARKETING
Managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Optimizing copy and landing pages for search engine marketing performing ongoing keyword discovery, expansion and optimization.
SOCIAL MEDIA MARKETING
Understanding of key social trends and media platforms and how they can be used to shape brand identity. Developing strategies for growing and leveraging social media follower base including using promotions, contests and ads.
“Matthew is inspiring. He has a commitment to making a difference in the world and makes use of his immense set of skills to do so. He is creative and generative in his thinking. He works well as a team member and has the capacity to lead. He is an excellent communicator. He is adept at social media and web design and can use this talent in planning campaigns and messaging. All of this combined with his personal integrity make Matthew a great person to work with.”
“Matthew is a strategic digital marketer who brought his enthusiasm and creativity to help design, manage and sustain multiple marketing campaigns on behalf of the Office of the Provincial Advocate for Children and Youth. He is a team player who generated new ideas/approaches to social media and worked quickly and accurately to update information on the fly. It was a true pleasure to work with Matthew and I wish him further success in his career.”
“Matthew is a self-starter who approaches challenges with enthusiasm and positivity. He is an ambitious team player who takes initiative and generates ideas collaboratively.”
“Matthew is the guy you wish for on your team. Sharp. Resourceful. Helpful. In a startup where resources matter, Matthew got us running on all the latest SaaS tools. He effectively filled the top of our sales funnel and flawlessly executed numerous webcasts. Nothing falls through the cracks with Matthew – and he’s a pleasure to work with, to boot.”